About the Role

This is a full ownership role building the digital platform for a growing business using headless CMS architecture. You'll design the content architecture in Sanity.io, build the Next.js frontend that consumes it, and implement the integrations that make it operational. booking flows, service pages, provider profiles, and the content engine behind it all. You'll work independently, make architectural decisions without waiting for complete specifications, and ship production features in a lean environment.

What You'll Do

• Design the full content schema in Sanity.io from the ground up including services, treatments, providers, booking flows, blog, and FAQs with clean document types and structured portable text

• Make schema decisions that scale as the business adds locations, services, and providers, prioritizing content relationships, reusability, and long-term maintainability

• Build custom Sanity Studio configurations and input components where default UI doesn't serve editorial workflows

• Write clean content migrations that don't break downstream consumers

• Develop the Next.js frontend consuming Sanity's GROQ API with deliberate ISR/SSR strategy, image optimization, and SEO fundamentals built in from the start

• Translate design intent into clean, maintainable TypeScript component code with attention to spacing, layout, and visual accuracy

• Implement performance budgets and Core Web Vitals targets that directly impact conversion

• Own the deployment pipeline on Vercel including preview environments, CI checks, and rollback capability

• Connect the CMS to third-party booking, scheduling, and payment platforms with clean abstractions and resilience to upstream changes

• Integrate Shopify Plus for e-commerce flows including service packages, gift cards, and memberships

• Build error handling, retry logic, and observability so issues surface before clients notice them

• Manage your own delivery with context and goals rather than pre-scoped tickets

• Document architectural decisions so the codebase can be extended or handed off without tribal knowledge transfer

How You'll Succeed

• You make sound architectural calls when specifications are incomplete, asking the right questions to close ambiguity before building

• You proactively flag blockers and propose solutions, not just problems

• You deliver work that looks intentional even when design specs are minimal

• You communicate clearly in async-first environments, building trust with non-technical stakeholders

• You ship features that perform well and scale as the business grows

Who You Are

• 3+ years building full stack web applications in production environments

• Hands-on production experience with Sanity.io including content modeling, GROQ queries, and Studio customization (required)

• Strong proficiency in Next.js, Node.js, and TypeScript, daily use with informed opinions about best practices

• Experience with Shopify Plus integration and headless commerce architectures

• Experience designing and building headless architectures end-to-end, not just consuming pre-configured CMS setups

• Proven ability to work independently in remote/offshore engagements with async communication and self-managed delivery

• Upper-intermediate English proficiency or above, written and verbal

• Shipped at least one production Sanity.io project with a live URL you're proud to share

Preferred Qualifications

• Experience integrating booking, scheduling, or e-commerce APIs in service-based business contexts

• Exposure to healthcare, beauty, wellness, or industries where trust and content accuracy are critical

• Familiarity with Nuxt or Vue as alternatives to Next.js

• Experience setting up monitoring, alerting, or error tracking on Jamstack/serverless deployments